PermaLinkIBM Launching Massive Corporate Blogging Initiative
09:23:45 PM

Via Steve Rubel: SiliconValleyWatcher says

Early next week IBM will introduce the largest ever corporate blogging initiative in a bid to encourage any of its 130,000 staff to become online evangelists for the company.
Employees will be taught what blogging is, and they will be guided on what is appropriate blogging content. IBM has also set up a wiki, a simple technology that allows groups to collaborate on projects and share knowledge. Wikis are not as sophisticated as IBM's Notes collaborative software, but they are making significant inroads within corporate departments where they sometimes displace the use of the Microsoft Excel spreadsheet.
The IBM blogging project is being run by Jim Finn, the former chief of communications at Oracle, and now number two in the corporate communications team at IBM. "We've got a lot of experts in their fields and we want to encourage them to become involved in blogging and online discussions," Mr Finn told SiliconValleyWatcher. Leading the IBM troops into the blogosphere will be IBM's chief strategist, Irving Wladawsky-Berger, who will begin writing a blog. He is credited with persuading IBM to become an early advocate for Linux, and to cultivate relationships with the open-source developer community. This resulted in a significant competitive advantage for IBM because it reduced software development costs, and it hurt Microsoft, it's largest competitor.
IBM's blogging initiative includes the publication of interviews with staff who are already bloggers and are well recognized within their online communities, such as Catherine Helzerman. She says it has been good for her career. "Blogging has provided me with recognition within the company, and outside," says Ms Helzerman.

This page has been accessed 150 times. .
Comments :v

1. vesoftware11/05/2013 10:25:27 PM

Agen Bola Promo 100% SBOBET IBCBET Casino Poker Tangkas Online
ITUPOKER.COM AGEN POKER ONLINE INDONESIA TERPERCAYA : Toko belanja online murah, Promo heboh jual barang hanya Rp 1,-

2. cmoutlet12/03/2014 03:16:23 AM

Enter Comments^

Email addresses provided are not made available on this site.

You can use UUB Code in your posts.

[b]bold[/b]  [i]italic[/i]  [u]underline[/u]  [s]strikethrough[/s]

URL's will be automatically converted to Links

:-x :cry: :laugh: :-( :cool: :huh: :-) :angry: :-D ;-) :-p :grin: :rolleyes: :-\ :emb: :lips: :-o
bold italic underline Strikethrough

Remember me    

Monthly Archive
Responses Elsewhere

About The Schwartz


All opinions expressed here are my own, and do not represent positions of my employer.