We exceeded our expectations for qualified leads at our booth, and not just by a little. We had achieved our objective even before the reception on Monday evening. Not our objective for Monday, mind you. By that time we had already exceeded our expectation for the entire conference! And they kept coming. We had a prime location, a large booth, and a pre-conference mailing and webinar... but that was all accounted for in our expectations. We also had a good giveaway, an iPaq Travel Companion (i.e., PDA plus GPS), but giveaways don't get qualified leads, and that's all I'm counting here. By the time we took down our booth this evening, we had achieved our target several times over. And even after we started shutting things down and pulling things apart, we still had someone come by and hand us a business card and explicitly request a follow-up.
As a result, I spent much more time on the show floor and in our private suite than I had planned, missing a few sessions that I had wanted to get to... but I'm not complaining at all.
1. vesoftware11/05/2013 10:26:49 PM
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